In a bid to lure Muslim tourists, hotels across the Middle East are replacing traditional Western signs of luxury with others carrying Arab and Muslim touches. Tapping into a market that is largely untouched, several hotel chains are not designing entire hotels dedicated to lure Muslim guests by adhering to the Islamic rules. The new trend aims to cater to Arab travellers who spend more than USD12 billion annually on holiday travel. According to a study published by MiddleEast.com, about 88 percent of Arab travelers said they would like to stay in an Islamic hotel during their holiday travel. Now, hotel owners are replacing some traditional Westerns signs of luxury like bars and pubs with others carrying the Arab touch like cafes and restaurants serving only non-alcoholic beverages and Halal food.
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